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One of the greatest rivalries in sports: Cubs vs. Cardinals, complete with a great Busch Stadium atmosphere. (GeekWire Photo / Taylor Soper)

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Taylor Soper, GeekWire Sports Tech reporter.

TAYLOR’S TAKE: There’s only one place this week where you can catch a Cardinals game, eat mouth-watering BBQ, go on a Budweiser tour, and attend an awesome sports business conference — St. Louis, of course!

I’m on the road this week in St. Louis, where Washington University is hosting the Olin Sports Business Summit. Today I’m helping emcee the event, which invites business and tech leaders from the sports world to speak on stage about the latest innovations and ideas.

Topics include advances in sports performance, sponsorship analytics, facility renovations and more. Speakers include St. Louis Blues President Chris Zimmerman; Golden State Warriors Assistant GM Kirk Lacob; Ticketmaster CTO Jody Mulkey; and others. I’ll recap the event with some of my key takeaways for next week’s update, so stay tuned.

Tech at the ballpark: Last night, speakers and organizers took in some September baseball. It was great to watch the Cubs vs. Cardinals at Busch Stadium, which got some tech upgrades last year. The Cardinals offer two unique tech-related deals to fans: A mobile ticket to every home game for $29.99 per month, and Cards Cash, which lets you use your game ticket as a payment method for concessions, team apparel, and other products inside the ballpark.

Follow me @taylor_soper for more from St. Louis and the Olin Sports Business Summit.

Highlights from the week in sports tech

Tweet of the week: LeBron James’ “U bum” tweet immediately became his most popular of all time. The NBA superstar was responding to President Donald Trump’s tweet about disinviting Golden State Warriors point guard Steph Curry to a White House celebration. Lebron later explained why he posted the tweet, and said he doesn’t regret it.

What to watch this weekend: No. 5 USC vs. No. 16 Washington State looks like the college football game of the week. The action kicks off from Pullman tonight at 7:30 p.m. PT — ESPN is streaming it here.

The President’s Cup doesn’t quite have the prestige of the Ryder Cup, but watching America’s top golfers battle against the world’s best — minus European players — is still exciting. You can stream it here.

Special bonus: Check out my amazing BBQ lunch from yesterday. Gotta love a trip to St. Louis! Follow me on Instagram for more of my adventures.

Thanks for tuning in, everyone! We’re mixing up the format for this weekly rundown, so please let me know what you think at taylor@geekwire.com. — Taylor Soper

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