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augmented reality

Xbox chief Phil Spencer confirms virtual reality not a priority for company’s next-generation console

It looks like virtual reality capabilities won’t be coming to Xbox any time soon. VR doesn’t fit with Xbox’s perspective… Read More

Learn how to manage your money — and win some, too — as AR ‘Monopoly’ game hits Seattle streets

The board game “Monopoly” could be considered a fun way to learn how to manage your finances — while purchasing… Read More

GeekWire 200 startup index analysis shows hottest industries emerging from Pacific Northwest

The quality of local startups in a region can often indicate the future of a tech ecosystem. To find out… Read More

Studio216 becomes mixed reality startup Altoura, raises $1.1M, looks to build off Microsoft partnership

Jamie Fleming launched studio216 in 2005 and helped build the digital content agency for more than a decade. But after… Read More

AR view of delivery pickup location

Amazon lays out a technology to guide delivery agents with augmented reality

Efficient package delivery is one of the keystones of Amazon’s retailing business, and a newly issued patent opens up a… Read More

More magic for ‘Pokèmon Go’ creator Niantic? ‘Harry Potter: Wizards Unite’ set for Friday release

Take a break from catching them all in “Pokèmon Go,” and raise your magic wand, or smartphone, for a new… Read More

UW student virtual reality projects demonstrate empathy, education, entertainment use cases

What is it like to be homeless? How do you navigate around a crowded room in a wheelchair? Is teaching… Read More

AR rendering of Picasso painting

‘Photo Wake-Up’ makes still photographs – and Picasso paintings – come eerily alive

What would it be like to see pictures of moonwalkers, comic-book characters and painted portraits get up and walk right… Read More

Streem acquires U.K. computer vision startup Selerio to bring ‘smart AR’ to phone cameras

Streem, a Portland-based company that aims to use augmented reality to help people and companies communicate better, has acquired a… Read More

Google Glass takes on Microsoft HoloLens with new augmented reality eyewear for businesses

Google is challenging Microsoft’s HoloLens with a new version of its Glass augmented reality eyewear targeted at businesses, continuing a… Read More

Hands-on with Minecraft Earth, Microsoft’s augmented reality answer to Pokémon Go

It won’t be long before the trees on your street are pixelated and little pigs and other animals are rampaging… Read More

Look out, Pokémon Go: Microsoft unveils new Minecraft Earth augmented reality game

Microsoft today unveiled a new augmented reality Minecraft game for smartphones that aims to advance the genre long associated with… Read More

Augmented reality Minecraft? Microsoft teases Pokémon Go-style adaptation of popular game

A new augmented reality, mobile version of the popular Minecraft game looks to be on the way. Microsoft ended the… Read More

UW students show off virtual reality projects in another display of Seattle’s VR/AR clout

Seattle’s robust virtual and augmented reality industry does not consist of only companies such as Microsoft, Oculus, Valve, HTC, and… Read More

VR brain control

From pain to memory, researchers investigate how VR can make things go better in the real world

COLLEGE PARK, Md. — Can being in the middle of an opera take your mind off pain? Here at the University… Read More

‘CourtVision’ Review: We tested Steve Ballmer’s attempt to transform the NBA viewing experience

LOS ANGELES — Augmented reality on sports broadcasts isn’t new. In fact, there’s a gold standard: the first-down line for football… Read More

Voice-first, AI, AR: Three technologies race to again change how we shop

Ecommerce is known for its waves of innovation. From the rise of pure-plays to the advent of multi-channel and subscription… Read More

HBO vets raise cash from top VCs for immersive augmented reality startup Leaftail Labs

Top venture capital firms are making an early bet on a new Seattle startup that is pushing the envelope with… Read More

Here’s everything Facebook announced at its Oculus Connect virtual reality event

A new virtual reality headset, the $399 Oculus Quest, headlined the fifth edition of the Oculus Connect event in San… Read More

GeekWire’s Elevator Pitch Ep. 7: Augmented reality and virtual reality startups face off

Check out our latest episode of GeekWire’s Elevator Pitch, where entrepreneurs pitch their cutting-edge ideas … in a historic elevator… Read More

Sports tech at Apple event: New iPhone app uses augmented reality for basketball training

A startup wants to help basketball players improve their jump shot — with just a smartphone. Among the flurry of… Read More

Magic Leap finally reveals what’s going on at its Seattle office, and role in larger vision for augmented reality

Two years ago, the secretive augmented reality company Magic Leap established a Seattle office nearly 3,300 miles away from its… Read More

Why this VC thinks augmented reality will enable the ‘second great gold rush in mobile’

Gene Munster, the venture capitalist and former analyst well known for predicting Apple’s success, is bullish about augmented reality. Munster,… Read More

Geek of the Week: After years as Navy nuke officer, RealWear CEO Andy Lowery finds a new connection

Relying on hands-free or voice-enabled tech in your kitchen or in front of your TV may be a modern convenience… Read More

TLDR: Amazon’s Whole Foods grocery pick-up service, Magic Leap’s mixed reality headset, Ofo bike graveyard

Today’s featured stories Amazon to offer Whole Foods drive-up grocery pickup for the first time, starting at two stores  Hype… Read More

Hype turns into (mixed) reality as Magic Leap finally unveils its long awaited headset

The hiding and the teasing are over. Magic Leap, the mysterious augmented reality startup backed by big money, has finally… Read More

More than paint on a wall: Hands-on with VR and AR in art museums from Chicago to Seattle

The stereotypical stuffy art museum experience is a thing of the past. At least, it can be if you don’t… Read More

AT&T invests in secretive augmented reality startup Magic Leap in exclusive distribution deal

AT&T said it has struck a deal with Magic Leap to invest in the secretive startup, provide mobile data service… Read More

Soccer on Your Tabletop

Dive into World Cup action: AI researchers turn soccer videos into 3-D ‘holograms’

News Brief: Computer scientists have trained a neural network to transform the action from pre-recorded videos of soccer games into… Read More

The state of virtual and augmented reality: Industry sees new reasons for hope amid the hype

Tim Harader has seen this story before. When the digital media entrepreneur arrived in Seattle two decades ago, he was recruited… Read More

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