The newly minted U.S. Space Force unveiled its uniform on Friday — and defended its fashion statement against Twitter criticism that the camouflage color scheme should have been more spacey.… Read More
Amazon’s 206 Collective Men’s Galen Wool Blend Sneakers look like Allbirds Wool Runners, for less than half the price. Comparing the Amazon shoes to Allbirds over several weeks, GeekWire’s editors… Read More
Allbirds raced to a valuation of more than $1 billion on the popularity of its trendy wool shoes. Now the CEO and co-founder of the Silicon Valley startup is calling… Read More
In many areas, Amazon is king. Selling books, diapers, and other stables? Yep. creating a revolutionary logistics and delivery business? Certainly. Inventing an industry by renting out its massive data… Read More
TomboyX, the Seattle-based startup bringing gender-neutral underwear to the masses, is apparently a good fit for investors, too, as the company just closed an $17 million Series B funding round.… Read More
Kids on 45th had long been Seattle’s most well-known and oldest children’s consignment store. But in 2017, nearly 30 years after it opened, the tiny Wallingford retail shop was ready… Read More
When most people think about cutting-edge technology, they picture electronics, software, robotics, medicine. Raj Shah thinks fashion. “There is so much room to constantly work on innovation in color, designs,… Read More
How many times have Silicon Valley geeks been credited with setting a style trend? Whether it was Steve Jobs and his black mock turtleneck or Mark Zuckerberg and his gray… Read More
SoftBank sparked headlines in the technology world this week as the tech giant prepares to invest $1 billion into online sports apparel company Fanatics, according to The Wall Street Journal.… Read More
Amazon wants to solve a problem that plagues pretty much everyone: finding jeans that fit right. For the past few months, Amazon has been secretly building a team that helps… Read More
Amazon has a snazzy new idea for cutting the cost of making clothes. The Seattle e-commerce juggernaut just won a patent for “on-demand apparel manufacturing,” in which machines only start snipping… Read More
Amazon is, apparently, very on-trend. Last year, the coveted millennial demographic bought more clothing from the online retailer than any other website, according to data from Slice Intelligence. Slice studied the… Read More
For years, Victoria’s Secret has held a monopoly on the lingerie market, but recently, e-commerce startups like ThirdLove and True and Co. have loosened its grip. The space for new… Read More
Nordstrom laid off ten employees from its technology team last week. Company spokeswoman Tara Darrow confirmed with GeekWire this morning that the Seattle-based retailer recently rolled out a new “technology leadership structure” that… Read More
We can all agree that most men working in the technology industry don’t exactly have great fashion sense. I count myself in that group, often spending clueless hours wandering around department… Read More
Back in November, Hointer seemed like a pretty cool idea when we first checked out the robot-powered apparel startup in Seattle’s Wallingford neighborhood. At the time, former Amazon exec and Hointer… Read More
The lightbulb went off when Nick Marvik was sewing custom ski jackets for friends in the basement of his home at Western Washington University. He knew skiers and snowboarders valued… Read More
By the look on his face and sound of his voice, you’d never guess that Dave Cotter just spent the last 45 minutes trying to find the perfect pair of… Read More