GeekWire Logo
Menu
  • Home
  • News
    • Amazon
    • Artificial Intelligence
    • Civic
    • Geek Life
    • Health/Life Sciences
    • Microsoft
    • GeekWire Podcast
    • Space
    • Startups sponsored by Google for Startups
    • Positive Charge Podcast sponsored by Amazon Sustainability
    • Sustainability sponsored by Amazon Sustainability
    • Tech Moves presented by GeekWork Recruiting
    • Agents of Transformation presented by Accenture
  • GeekWork
    • GeekWork Recruiting
    • Job Board
  • Events
    • Community Calendar
    • GeekWire Events
  • Lists
    • GeekWire 200
    • GeekWire Startup List presented by ALLtech
    • GeekWire Startup Resources
    • GeekWire Startup Spaces
    • Layoff Tracker
    • M&As and IPOs
    • Northwest Women VC & Angel Investor List
    • Recent Fundings
    • Seattle Engineering Outposts
    • Venture Capital Directory
  • Members
    • Health Benefits
    • Memberships
  • Studios
    • GeekWire Studios: Let Us Tell Your Story
    • F5 30th Anniversary
    • AI Breakthrough Awards presented by UiPath
    • AI Innovators Spotlight Studio 2026 presented by AWS Marketplace
    • Nebius at NVIDIA GTC 2026
    • Acumatica Summit 2026
    • BMC Control Freaks Unite presented by BMC
    • AI Predictions Series 2026 presented by Unify Consulting
    • Guide to re:Invent 2025 sponsored by AWS
    • Remitly Reimagine 2025 sponsored by Remitly
    • Does Compute presented by Carnegie Mellon University
    • AWS Marketplace Seller Conference 2025 sponsored by AWS
    • ShopTalk 2025 powered by Amazon Ads
  • About
    • About GeekWire
    • Advertise
    • Contact Us
    • Email Newsletters
    • Reprints & Permissions
  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips

What happens here matters everywhere.

  • Podcast
  • LinkedIn
  • Newsletter
  • News Tips
  • Amazon
  • Microsoft
  • Startups
  • AI
  • Science
  • Tech Moves
  • Sustainability
  • Civic
  • Geek Life

Sports Tech

Jun 23, 2019, 8:00 AM

How the Seattle Seahawks use data to win — on and off the field

The Seattle Seahawks have the NFL’s second-best winning percentage since 2012. One of the secrets to that success may lie… Read More

Jun 20, 2019, 12:00 PM

I worked out with basketball legend Sue Bird via a new Amazon Alexa skill — here’s what it was like

I pretty much rely on Amazon’s Alexa to tell me the weather for the day, read some headlines and play… Read More

May 31, 2019, 10:22 AM

Seattle has a new professional sports team as fantasy league gives fans an ownership stake

Seattle sports fans waiting for the NHL to drop the first puck in the city, or for the NBA to… Read More

May 15, 2019, 6:27 PM

Big tech and pro sports converge in Silicon Valley during NBA Playoffs, offering a preview for Seattle

REPORTING FROM OAKLAND: It was a regular break in the action during the first quarter of Tuesday’s NBA playoff game… Read More

May 9, 2019, 7:46 PM

Thanks, Doug Baldwin, for being a total geek … and a great catch for the Seahawks and Seattle, too

Plenty of professional athletes fancy themselves as tech geeks in some fashion or another, whether they’re into gadgets or video… Read More

Apr 24, 2019, 7:00 AM

Youth football programs lean on crowdfunding to afford Vicis’ high-tech helmet

Football is still America’s game in U.S. high schools, drawing more than a million athletes each year. But concerns over… Read More

Apr 22, 2019, 6:11 PM

Russell Wilson reportedly gifted his offensive linemen $12,000 each in Amazon stock

Deion Sanders may have been “Prime Time” during his playing days in the NFL, but Russell Wilson is a prime… Read More

Apr 18, 2019, 3:18 PM

‘More than just playing a game’: State-of-the-art esports arena powers up at Univ. of Washington

Game on at the University of Washington. A state-of-the-art Esports Arena & Gaming Lounge at the UW’s Husky Union Building… Read More

Apr 17, 2019, 4:56 PM

Steve Ballmer breaks down the numbers behind the LA Clippers’ historic NBA playoff comeback win

With even more yelling and fist-pumping than normal, Steve Ballmer might not have seemed like an analytical guy to casual… Read More

Apr 17, 2019, 3:11 PM

‘Jody’s in charge now’: Paul Allen’s sister credited for role in Russell Wilson’s huge Seahawks deal

Russell Wilson took time away from counting his newfound riches on Wednesday to thank the Seattle Seahawks for making him… Read More

Apr 16, 2019, 10:28 AM

Former Microsoft CEO Steve Ballmer reaches peak NBA geek as Clippers’ comeback stuns Warriors

Former Microsoft CEO Steve Ballmer is never short of courtside enthusiasm while watching his LA Clippers compete, as we documented… Read More

Apr 2, 2019, 11:52 AM

Seahawks star Russell Wilson launches Limitless Minds to bring competitive edge to corporate world

We already know Seattle Seahawks quarterback Russell Wilson has “no time to sleep.” It looks like his latest company will… Read More

T-Mobile Park
Mar 20, 2019, 4:17 PM

My, oh magenta! T-Mobile customers will see extra perks at Seattle’s newly renamed baseball stadium

The Seattle Mariners like to say that their fans are “True to the Blue,” but the new look and some… Read More

Mar 20, 2019, 9:44 AM

More Pop! in the lineup: Funko Field is new name for minor league baseball stadium north of Seattle

The Seattle Mariners will be playing in a hometown stadium with a new name this season, and so will the… Read More

Mar 1, 2019, 2:21 PM

Seattle Mariners joining other pro sports franchises with increased move to mobile ticketing

The Seattle Mariners have a bunch of new faces on the field, a new name on the stadium and an… Read More

Feb 3, 2019, 8:47 AM

Seahawks star Russell Wilson touts his new sports prediction app Tally at Super Bowl, with $250K prize available Sunday

Russell Wilson won’t suit up on Super Bowl Sunday but he’s still staying busy off the field in Atlanta this… Read More

Feb 2, 2019, 12:12 PM

Seattle light therapy company wins 2nd place at NFL’s Super Bowl startup competition

The Seahawks aren’t playing in the Super Bowl on Sunday, but there’s another Seattle-area team doing its own type of… Read More

Feb 1, 2019, 2:58 PM

Geared Up for the Super Bowl: Last-minute TV recommendations for the big game

One of the most highly anticipated television events of the year, Super Bowl LIII, is coming up on Sunday, Feb.… Read More

Feb 1, 2019, 8:26 AM

NFL quarterbacks Aaron Rodgers and Alex Smith make another investment in helmet-maker Vicis

NFL quarterbacks Aaron Rodgers and Alex Smith are re-upping their investment in Vicis. The Seattle-based high-tech helmet maker expanded its… Read More

Jan 31, 2019, 9:08 PM

Seahawks star Russell Wilson uses Uber ads to prove he can poke fun at painful Super Bowl loss

At least Russell Wilson can joke about it. With the Super Bowl just a couple days away, the sting for… Read More

Jan 31, 2019, 4:15 PM

Ex-Microsoft exec pleads guilty to fraud in $1.5M Super Bowl ticket and invoice scheme

Jeff Tran, a former director of sports marketing at Microsoft, pleaded guilty to wire fraud and attempting to steal more… Read More

Jan 30, 2019, 4:36 PM

Seattle venture capitalist joins Reign FC ownership group as soccer team announces move to Tacoma and new stadium plans

The Seattle Reign FC, the professional women’s soccer club that has played for five seasons at Memorial Stadium, is dropping… Read More

Jan 28, 2019, 3:29 PM

Brooks Running CEO Jim Weber considers leaving China over ‘unsettling’ tariff situation

Brooks Running CEO Jim Weber is reconsidering the company’s presence in China amid an ongoing tariff dispute between the U.S.… Read More

Jan 24, 2019, 9:16 AM

Amazon reveals new Thursday Night Football streaming stats, brings back first female NFL broadcasting duo

Amazon is bringing backĀ Hannah Storm and Andrea Kremer to commentate its Thursday Night Football streamsĀ on Prime Video next season. The… Read More

Jan 23, 2019, 8:00 PM

New app by Microsoft alumni is a personal sports assistant to manage your athletic match ups

Two Microsoft veterans are building apps to help people put down their mobile devices and engage with others in the… Read More

Jan 17, 2019, 10:42 AM

Seattle Sounders and Reign FC unveil new jersey sponsor, replace Microsoft with online retailer Zulily

Editor’s note: This story has been updated with details from the Sounders’ event announcing Zulily as its new jersey sponsor.… Read More

Jan 15, 2019, 12:13 PM

University of Washington building esports arena and lounge to tap into huge gaming movement

The University of Washington is adding another sport to its competitive landscape in Seattle with the addition of the new… Read More

Jan 15, 2019, 11:00 AM

Nike unveils new self-lacing basketball shoes controlled by a smartphone app

Nike is disrupting shoelaces. The Beaverton, Ore.-based shoe giant unveiled its latest technological innovation on Tuesday, showing off the new… Read More

Jan 13, 2019, 7:00 AM

Testing Stretch 22, a new ‘stretch therapy’ startup backed by Expedia and Zillow founder Rich Barton

After two hours of pickup basketball the previous evening, I woke up on Friday morning last week feeling pretty sore.… Read More

Jan 3, 2019, 2:05 PM

NFL and Amazon go deep with a new Alexa skill to help casual fans better understand football

Just in time for the NFL Playoffs, which kick off this weekend, casual football fans can learn the difference between… Read More

  • Older
  • Newer

Latest Stories

    Read All Stories

    GeekWire Newsletters

    Subscribe to GeekWire's free newsletters to catch every headline

    Send Us a Tip

    Have a scoop that you'd like GeekWire to cover? Let us know.

    Send Us a Tip

    A Word From Our Sponsors

    About

    • About GeekWire
    • Contact Us
    • Partner With Us
    • Become a GeekWire Member
    • Send Us a Tip
    • Join Our Startup List
    • Reprints and Permissions

    Follow

    • Facebook
    • X
    • LinkedIn
    • Instagram
    • RSS Feed
    • Podcast
    • YouTube
    • Bluesky

    GeekWire Newsletters

    Catch every headline in your inbox

    Read GeekWire

    • Apple News
    • Google News

    Legal

    • Privacy Policy
    • Terms of Use
    • Sponsored Content Policy
    Return to Top of Page
    © 2011-2026 GeekWire, LLC
    Do Not Sell or Share My Personal information
    Limit the Use Of My Sensitive Personal Information
    Consent Preferences

    Don't miss a headline!

    Sign up for GeekWire's newsletters today.

    Thanks for subscribing!
    Check your inbox to confirm your subscription.