The Seattle Mariners will be playing in a hometown stadium with a new name this season, and so will the team’s Class A affiliate up north. Funko, the Everett, Wash.-based makers of pop culture products, announced that Funko Field will be the newly named home for the Everett Aquasox minor league baseball team.
Funko bought the naming rights for the next six years, and will add signage around the stadium and branding on ballpark staff uniforms. The Everett Herald newspaper reported that the deal will cost the company up to $1.1 million and required approval of the Everett School Board.
“Funko has been a prominent fixture in the community since moving to downtown Everett,” Brian Mariotti, chief executive officer of Funko said in a news release. “Our commitment to the community and our employees has never wavered. This partnership is a terrific opportunity to further engage with our fans and neighbors by cheering on the home team together.”
The company said Friday home games will be designated “Funko Fridays,” and will include promotions and giveaways for AquaSox ticket holders. The Herald said a 15-foot figurine will be featured in right field.
Funko is well known as the creators of Pop! collectibles, the figurines with wide eyes that capture the likenesses of characters across the pop culture spectrum. The company went public in 2017 and expects revenue near $825 million in 2019. CNBC’s Jim Cramer called Funko stock “a steal” in recent comments.
Funko Field opening day is June 21, when the AquaSox meet the Salem-Keizer Volcanoes.
In Seattle, the Mariners will be playing at T-Mobile Park staring on March 28. The Bellevue, Wash.-based wireless carrier bought naming rights after a 20-year-deal with Safeco Insurance came to an end.