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Russell Wilson on the homepage of the Limitless Minds website. ( Image)

We already know Seattle Seahawks quarterback Russell Wilson has “no time to sleep.” It looks like his latest company will shed some light on that mindset.

Wilson, a busy entrepreneur when he’s not on the football field, launched another venture on Tuesday in the form of Limitless Minds, a business coaching consultancy that looks to tap the Super Bowl champ’s competitive thinking and mental conditioning and bring it all into the corporate world.

GeekWire first reported about the plans for the business last summer.

The startup was founded by Wilson, mental-conditioning consultant Trevor Moawad, business partner DJ Eidson, and Wilson’s brother, Harry Wilson.

The goal is to help organizations develop the skills to handle adversity under pressure, in competitive environments.

Mental conditioning and mindset training have been a critical part of my performance on the field throughout my career,” Wilson said in a news release. Trevor is the best in the world at developing these skills for athletes and coaches. Throughout our relationship, we realized that the skills we work on can benefit many more people. I’m thrilled to pair Trevor’s expertise with Harry and DJ’s business acumen to help more people identify and develop these skills within themselves.”

Limitless Minds
The Limitless Minds founders, from left: Harry Wilson, president; DJ Eidson, chief marketing officer; Russell Wilson, chairman; and Trevor Moawad, CEO. (Limitless Minds Photo)

Wilson has worked with Moawad since meeting him just before the NFL Draft in 2012. Moawad’s philosophy centers around themes including visualization (psychologically experiencing a situation), understanding the power of your voice, focusing on one thought, and neutral thinking, or the idea that overly positive or negative thoughts aren’t beneficial to an optimal mindset.

The ability to develop a consistent mentality is universal. Period. It will remain a core tenant to success in any field, whether it happens by accident or with intentionality,” Moawad said.

The startup is another in a list of attempts by Wilson to establish himself as a force among NFL entrepreneurs. His previous Seattle-based celebrity media company TraceMe pivoted to become Tally, a sports prediction app. His resume also includes West2East, his production company, and Good Man Brand, a high-end fashion retailer.

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