Amazon continues to bring its new Whole Foods discounts across the nation. Starting this Wednesday, June 13, Whole Foods stores in 10 additional states — including Amazon’s home state of Washington — will offer new 10 percent discounts on sale items and other special deals to Amazon Prime members.
Amazon first announced the deal earlier this month at stores in Florida, and expanded it to 12 more states in late May. It’s Amazon’s latest integration with Whole Foods, which it acquired for $13.7 billion last year.
Discounts for Prime members will work through the Whole Foods Market app. Prime members will sign into the app using their Amazon accounts, and then scan the “Prime Code” inside the app when they check out at Whole Foods. Items eligible for additional Prime member discounts will be designated by special signs in Whole Foods stores.
Available deals will rotate weekly. Here are examples of Prime discounts available starting Wednesday.
- Organic yellow nectarines and peaches, $1.99/lb., save $2/lb.
- Made-in-house pork sausage, no antibiotics, $3.99/lb., save $3/lb.
- Wild sustainably caught yellowfin tuna steaks, $15.99/lb., save $9/lb.
- Annie’s Natural Macaroni & Cheese, buy one, get one free
- Essential Water, 1.5L bottles, 4/$5
- Self-serve tea cookies by the pound, 50 percent off (one-day sale, June 15)
Customers can also get the savings with Whole Foods grocery delivery, which is free for Prime members via Prime Now for orders over $35. The grocery delivery service is available in 10 cities.
The new discounts are available at Whole Foods stores in Alabama, Arizona, California, Georgia, Hawaii, Mississippi, Oregon, South Carolina, Tennessee, and Washington, along with 13 other states. Amazon previously said it will expand the deals to all Whole Foods stores this year.
Amazon typically tests new grocery-related services in its backyard, but waited to expand the Whole Foods deal to Seattle-area stores. The company first rolled out AmazonFresh delivery in Seattle more than a decade ago. It is testing its AmazonFresh Pickup locations in Seattle currently.
The new discounts are the latest effort by Amazon to make Whole Foods more affordable, attempting to shed the grocer’s “Whole Paycheck” reputation. Amazon cut prices on many items at Whole Foods upon completing the acquisition last year, as part of its broader push into physical retail stores. However, studies showed that some prices later rose.
Amazon started offering delivery from Whole Foods to Prime customers in selected markets earlier this year. It also offers 5 percent back on all Whole Foods purchases to customers with the Amazon Prime credit card. The company says it ultimately plans to make Amazon Prime the Whole Foods Market customer rewards program.
Amazon CEO Jeff Bezos in April disclosed the number of Prime members publicly for the first time, saying the program has more than 100 million members globally. Amazon last month increased the annual Prime membership fee by $20, to $119/year.