Amazon today expanded its new 10 percent discounts on sale items and other special deals for Prime members at Whole Foods to 12 additional states and all Whole Foods 365 stores. The company first announced the deal earlier this month at stores in Florida. It’s Amazon’s latest integration with Whole Foods, which it acquired for $13.7 billion last year.
Discounts for Prime members will work through the Whole Foods Market app. Amazon says Prime members will sign into the app using their Amazon accounts, and then scan the “Prime Code” inside the app when they check out at Whole Foods. Items eligible for additional Prime member discounts will be designated by special signs in Whole Foods stores. Amazon said the available deals will rotate weekly, and gave these examples of Prime discounts available this week:
- Organic raspberries, $2.50 per 6 oz. container
- Responsibly Farmed tail-on white shrimp, 2 lb. bag (31-40 ct. per lb.) for $12.99, save $5
- Antibiotic-free rotisserie chicken, $6 each (one-day sale, May 30)
- Back to Nature crackers and cookies, 2 for $5
- 40 percent off all probiotic supplements (weekend sale, June 1 – June 3)
Customers can also get the savings with Whole Foods grocery delivery, which is free for Prime members via Prime Now for orders over $35.
The new discounts are available at Whole Foods stores in Arkansas, Colorado, Florida, Idaho, Kansas, Kansas City, Missouri, Louisiana, New Mexico, northern Nevada, northern California, Oklahoma, Texas, and Utah. Amazon previously said it will expand the deals to all Whole Foods stores this year.
It’s the latest effort by Amazon to make Whole Foods more affordable, attempting to shed the grocer’s “Whole Paycheck” reputation. Amazon cut prices on many items at Whole Foods upon completing the acquisition last year, as part of its broader push into physical retail stores. However, studies showed that some prices later rose.
Amazon started offering delivery from Whole Foods to Prime customers in selected markets earlier this year. It also offers 5 percent back on all Whole Foods purchases to customers with the Amazon Prime credit card. The company says it ultimately plans to make Amazon Prime the Whole Foods Market customer rewards program.
Amazon CEO Jeff Bezos last month disclosed the number of Prime members publicly for the first time, saying the program has more than 100 million members globally. Amazon last month increased the annual Prime membership fee by $20, to $119/year.