A credit card that gives Amazon Prime customers 5 percent back on all Amazon purchases now offers those benefits for Whole Foods Market orders, as well.
Amazon announced the extension of the Amazon Prime Rewards Visa Signature Card, which is available only to Prime members, with Chase Bank Monday, adding another integration between Amazon and Whole Foods. For non-Prime members, the Amazon Rewards Visa Signature card offers 3 percent back on Amazon and Whole Foods purchases.
In addition to the Amazon and Whole Foods rewards, cardholders get 2 percent back at restaurants, gas stations and drugstores and 1 percent back on all other purchases.
Amazon has steadily increased ties with Whole Foods, after buying the grocer for $13.7 billion last year. Earlier this month, Amazon introduced a new grocery delivery service through Prime Now that we tried out. Prime customers in Austin, Cincinnati, Dallas, and Virginia Beach can now have their Whole Foods groceries delivered by Amazon in two hours for free, or within one hour for $7.99, for orders of $35 or more.
Amazon will expand its Whole Foods delivery service across the U.S. later this year. It already partners with other local retailers to deliver goods via Prime Now.
Expect to see more integration between Amazon’s technology and Whole Foods. The Prime fast-shipping program will be at the heart of it. When the Amazon-Whole Foods deal closed last year, Amazon Worldwide Consumer CEO Jeff Wilke noted that Amazon plans to “make Amazon Prime the customer rewards program at Whole Foods Market.”
The company last year added hundreds of Whole Foods items to AmazonFresh, its own grocery delivery service that launched more than a decade ago. There is also now a Whole Foods online storefront on Amazon’s website.
Soon after the deal closed, Amazon devices like the Echo and Fire TV started showing up in stores. Amazon opened pop-up stores this past holiday season at Whole Foods locations with opportunities for customers to try out devices and learn more about Prime.