Millions of people watching Super Bowl 51 today will get a taste of Google Home.
The tech giant will air a 1-minute Super Bowl advertisement during the big game this afternoon that features its smart speaker.
Google just posted the ad here on YouTube. It’s a mash-up of people coming home and using Google’s $129 device to play music, turn on lights, answer questions, and more.
If the commercial looks familiar, that’s because Google is re-using the same ad it published online back in October.
Google Home debuted this past November and competes directly with Amazon’s popular Echo device. Some reviewers say Home is “smarter” than the Echo, but lags behind Amazon’s device when it comes to integrating third-party apps.
As connected devices, appliances, and security systems become increasingly mainstream, Google and Amazon have emerged as chief competitors for the voice operating system of the home, though Amazon certainly has an early lead.
FOX is charging around $5 million for a 30-second Super Bowl ad this year, so Google likely paid a bit more for its 1-minute commercial. This isn’t Google’s first Super Bowl ad — it ran a spot in 2010 that focused on its search engine.
Amazon hasn’t pre-released any Super Bowl ads this year and it’s unclear if we’ll see something from the company later today during the game. Amazon aired a popular Super Bowl ad last year that featured the Echo.
Other tech companies that paid for Super Bowl spots this year include T-Mobile, Intel, Squarespace, Nintendo, GoDaddy, Sprint, and Wix.
