Nintendo is known as a family-friendly brand, and many of its classic franchises, such as Legend of Zelda, are tied closely to its upcoming Switch console. But the company is also looking to appeal to people who might otherwise be inclined to go with the rival PlayStation 4 or Xbox One consoles.
That intention was on full display this morning as the company debuted what it’s describing as its first-ever Super Bowl ad. With a hard-charging soundtrack — “Believer” by rock band Imagine Dragons — the ad shows the Switch converting among its multiple modes, from handheld device to a living room game console. Featured games include “Legend of Zelda: Breath of the Wild,” “Just Dance 2017,” “Splatoon 2,” and several others.
The company released an extended cut of the Super Bowl ad this morning, above, following the recent tradition of Super Bowl advertisers debuting their spots in advance of the big game.
Nintendo Switch will be released on March 3 for $300. Watch this recent episode of our Geared Up podcast for more details and thoughts on the new console.