T-Mobile has a thing for musical superstars in its commercials.
The Bellevue, Wash.-based wireless carrier scored with one of the top ads of the Super Bowl last year, featuring hip-hop star Drake and a play on his hit “Hotline Bling.” This year, the “Un-carrier” is back with ads for the NFL’s big game that star Justin Bieber and Snoop Dogg, among others.
Bieber introduces himself as a “celebration expert” in an “Unlimited Moves” ad that dropped on Thursday. Clean cut and sporting a crisp tux and big glasses, Bieber runs through the evolution of the touchdown celebration with NFL stars Rob Gronkowski and Terrell Owens.
The ad winds up with a little girl and then Bieber showing off their own moves.
Here it is! Our new @TMobile #SuperBowl commercial, featuring @justinbieber, @terrellowens & @RobGronkowski!! #UnlimitedMoves pic.twitter.com/r06BKXBGmE
— John Legere (@JohnLegere) February 2, 2017
On Friday, CEO John Legere was teasing an ad that will air on Sunday with Snoop and Martha Stewart. The unlikely duo have become a hit pairing after sharing a mutual love for one another on social media until they eventually ended up with their own show on VH1, called “Martha & Snoop’s Potluck Dinner Party.”
It remains to be seen what they’ll be cooking up for Super Bowl LI.
? Get ready! #TMobizzle is teaming up with @MarthaStewart & @SnoopDogg for the SuperBizzle!! #TMobileONE ? https://t.co/OGZHvsBxyi pic.twitter.com/caJaQc7EWi
— John Legere (@JohnLegere) February 3, 2017
