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Snoop Dogg and Martha Stewart
Snoop Dogg and Martha Stewart. (T-Mobile screen grab)

T-Mobile has a thing for musical superstars in its commercials.

The Bellevue, Wash.-based wireless carrier scored with one of the top ads of the Super Bowl last year, featuring hip-hop star Drake and a play on his hit “Hotline Bling.” This year, the “Un-carrier” is back with ads for the NFL’s big game that star Justin Bieber and Snoop Dogg, among others.

Bieber introduces himself as a “celebration expert” in an “Unlimited Moves” ad that dropped on Thursday. Clean cut and sporting a crisp tux and big glasses, Bieber runs through the evolution of the touchdown celebration with NFL stars Rob Gronkowski and Terrell Owens.

The ad winds up with a little girl and then Bieber showing off their own moves.

On Friday, CEO John Legere was teasing an ad that will air on Sunday with Snoop and Martha Stewart. The unlikely duo have become a hit pairing after sharing a mutual love for one another on social media until they eventually ended up with their own show on VH1, called “Martha & Snoop’s Potluck Dinner Party.”

It remains to be seen what they’ll be cooking up for Super Bowl LI.

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