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The Treasure Truck from Amazon

Maybe they’ll call it the Treasure Trolley? Or the Loot Lorry? Whatever the name, it looks like Amazon’s Treasure Truck will soon be rolling into London.

The Treasure Truck has been making waves in Seattle for a year now, offering shoppers surprise deals on everything from steaks to paddleboards. Despite getting off to a rocky start, the oddly designed truck has become a popular attraction in the city and grown a fairly loyal following. Last month, the truck made the trek down to Las Vegas, hinting that Amazon was looking to expand into additional U.S. cities.

That may still be the case. Recent job listings, however, suggest Amazon is also thinking further outside of the box, and out of the country. In the past week, the e-commerce giant has posted four jobs in London for an initiative that looks a lot like the Treasure Truck.

The company is looking to hire marketing and business managers to launch a new project in the UK that “offers customers a different way to shop in both the digital and physical worlds.”

“You will be part of building an innovative new retail experience focused on creating new daily habits, cross shopping, and brand loyalty through physical vehicles,” Amazon writes in a job listing for a Senior Business Development Manager.

Physical vehicles, huh?

Treasure Truck
When the side of Amazon’s Treasure Truck is opened up, customers see a flashy array of signs. (GeekWire Photo)

The listing goes on to say the program will deliver “unique and amazing product offers” to customers. That description more-or-less matches what the Treasure Truck has done in Seattle. Shoppers buy an item at a discounted price, and then pick it up from the truck at a preset location. Past “treasures” in Seattle have included two live lobsters for $35, an espresso maker for 41 percent off the original price and the highly anticipated “Harry Potter and the Cursed Child.”

While the offers in the UK probably won’t mimic those in Seattle, the outreach strategy might. According to a job listing for a marketing head, the project will use an app to send push alerts to shoppers.

“We will have a fun voice and we will communicate with our customers in a variety of ways, including social media, push notifications, and by collaborating with PR,” the listing says.

It doesn’t look like shoppers will have to be in London to enjoy the deals, either. A posting for an event marketing manager says Amazon will bring the truck to “various locations around the UK.”

Geekwire has reached out to Amazon for comment and we will update this post if we hear back.

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