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NVIDIA CEO Jen-Hsun Huang gives the keynote address at CES in Las Vegas on Wednesday. (GeekWire photo / Kevin Lisota).

LAS VEGAS — It’s difficult for many people to play the latest and greatest computer games because they don’t have a PC or Mac powerful enough to handle the required processing power or graphics card.

Now Nvidia has a solution.

As part of its CES keynote on Wednesday in Las Vegas, the tech giant unveiled GeForce Now, a new cloud service that essentially turns any PC or Mac into a high-powered gaming computer.

Nvidia CEO Jen-Hsun Huang explained that there are more than one billion PC users with hardware that isn’t equipped to play today’s games. GeForce Now enables gameplay with a downloaded client that runs in the cloud.

The new service, available in March to early users, will cost $25 for 20 hours of play. Huang called it “incredible value” for those that don’t have the hardware or can’t justify paying thousands for a new computer.

Lots of attention is on Nvidia this week as the graphics-chip maker gives the official CES keynote, a spot long held by companies like Microsoft and Intel. In addition to its PC vertical, Nvidia’s technology is now being used for deep learning and artificial intelligence applications, two hot tech trends today. The company’s stock is up more than 200 percent in the past year.

Stay tuned for more coverage of Nvidia’s announcements.

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