While game day itself is hyped in more ways than one, the day after the Super Bowl is a big day for advertisers looking to generate more word of mouth and online views for the spots they have invested heavily in.
Bellevue, Wash.-based iSpot.tv is still in game mode with fresh data on ads that are leading the way, more than 12 hours after most of us turned off our televisions and switched to dreams of Von Miller and Peyton Manning. And while a puppymonkeybaby may be America’s idea of a good time, we’re playing Monday morning quarterback with an eye toward the tech side of things.
Early Monday, iSpot.tv said that Super Bowl advertising generated “more than half a billion online video views and 8.1 million social actions explicitly about the ads across Facebook, Twitter and YouTube.”
While the Doritos “Ultrasound” ad and Hyundai’s “First Date” were leading Monday’s chatter, according to iSpot, Bellevue, Wash.-based T-Mobile was hanging in there thanks to organic views and social actions for ads featuring Steve Harvey and Drake. The Harvey ad plays off the comedian/TV host’s blunder at the recent Miss Universe pageant. The 30-second spot has more than 2 million views on YouTube.
https://www.youtube.com/watch?v=eI8YZdejPKg
T-Mobile and Harvey were definitely enjoying the moment on Twitter, with the wireless carrier calling for rival Verizon to #Ballogize.
“I have to apologize…the first runner-up is Carolina. The 2016 champion is Denver!” –SH #BALLOGIZE pic.twitter.com/5cuBSuh5hQ
— T-Mobile? (@TMobile) February 8, 2016
What kind of comedian would I be if I couldn't poke fun of myself? Check out some BTS from my @tmobile ad. https://t.co/eckVSIYLaa
— Steve Harvey (@IAmSteveHarvey) February 8, 2016
The folks over at tvsquared.com also crunched the data on how people were using devices other than their TVs to get more out of the Super Bowl and the ads. TVSquared says that it “analyzed minute-level data to find the TV advertisers that had the biggest increases in website visits and Google searches from second-screen devices.”
Amazon’s Echo smart speaker had the biggest increase in search traffic in New York, Chicago and Charlotte, N.C., according to TVSquared. It was a big night for Amazon with the company’s first-ever Super Bowl commercial, a spot which featured Alec Baldwin, Dan Marino and Missy Elliott. In Seattle, Denver and Los Angeles, Budweiser led the charge in search traffic. The beer giant’s ad featuring British actress Helen Mirren scolding drunk drivers was in iSpot.tv’s top 10 ads on Sunday.
https://www.youtube.com/watch?v=Rb2VXVmUga4
Check out TVSquared’s graphic showcasing Sunday’s big search winners:
