T-Mobile’s surprise Super Bowl star is Steve Harvey.
The Bellevue-based wireless carrier debuted its first Super Bowl 50 commercial last week with star rapper Drake. It said something else was coming, but was mum on the details.
During the second quarter of Sunday’s game it aired another Super Bowl spot, this time featuring Steve Harvey, who made headlines in December after his Miss Universe mishap heard round’ the world.
— Steve Harvey (@IAmSteveHarvey) February 8, 2016
Harvey, who announced and crowned the wrong winner at the Miss Universe 2015 competition, poked fun at his mistake while also lambasting Verizon’s colorful ball commercial.
“Whoh, whoh, whoh, listen folks,” Harvey says. “I have to apologize — again.”
Harvey criticized Verizon for using old numbers its recent commercials that tout its network performance in comparison to T-Mobile, Sprint, and AT&T. He talked about T-Mobile doubling its LTE coverage last year and how the company has more LTE towers than Verizon.
“I’m not taking responsibility on this one, nu-huh!” Harvey said at the end of the video. “Verizon got it wrong! Yes, not me!”
T-Mobile used the hashtag #ballogize at the end of the spot. It also let Harvey control its Twitter account during the game.
— Steve Harvey (@IAmSteveHarvey) February 7, 2016
— John Legere (@JohnLegere) February 8, 2016
Harvey was ridiculed on the Internet after his Miss Universe mistake, even receiving death threats. But at least he’s cashing in now.
Got to give it to Steve Harvey for making money off that. Laughing all the way to the bank #SB50
— Will Carr (@WillCarrFNC) February 8, 2016
Steve harvey making money off mistakes.
Goals for 2016
— luka fallback sabbat (@whoisluka) February 8, 2016
Steve Harvey has stretched and rode that moment all the way to the bank….
— Maurice Clarett (@ReeseClarett13) February 8, 2016
steve harvey putting on a clinic on how to handle your worst moment.
— El Flaco (@bomani_jones) February 8, 2016