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Amazon plans to spend approximately $300 million to fund original movies and series in India, as part of its $3 billion push in the world’s second most populous country.

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According to a report from Factor Daily, Amazon is talking to Bollywood producers and companies in India about original programming with plans to launch its Prime Video service later this year. Amazon in January hired film producer Aparna Purohit to be its head of creative development for Prime Video in India.

Amazon has already invested $2 billion in India, which is arguably the company’s most important overseas opportunity. Earlier this year, Forbes ran a cover story — which got the magazine in hot water over an illustration of Jeff Bezos — reporting that Amazon “predicts that India will be its biggest market after the U.S. within a decade and that the Indian e-commerce market as a whole will ultimately be gigantic.”

A survey in March showed that consumers India trust Amazon’s brand more than any other web retailer, including India-based e-commerce competitors like Flipkart and Snapdeal.

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