Consumers in India trust Amazon’s brand more than any other web retailer, according to a survey of 2,500 people there.
When it came to trust, Amazon inspired more of it than the respective second and third place finishers Snapdeal and Flipkart, which were founded in India, The Economic Times reported. The survey, called The Brand Trust Report India 2016, said respondents were between the ages of 21 and 50 and lived across 16 cities,
This is good news for Amazon, as the retailer prepares for what is expected to be a prolonged battle for India’s e-tail market with China’s Alibaba. News outlets reported last month that Alibaba’s CEO Jack Ma wants to acquire Flipkart, which possesses 44 percent of India’s market compared to Amazon’s 15 percent.
In 2015, an estimated 402 million Indians, out of a population of 1.2 billion, connected to the web. Researchers and analysis firm eMarketer predict that e-commerce sales in India will grow from $14 billion in 2015 to $55 billion in 2018.
While Amazon may face a larger competitor in India, the Seattle-based retailer appears to be morphing into an unprecedented type of hybrid: part web merchant, part global shipping company. In the past several months, Amazon has positioned itself to take a much larger role in delivering more of the company’s goods itself.
Amazon is steaming towards obtaining the ability to offer customers something more akin to immediate gratification than web retailers have offered in the past. What remains to be seen is whether Alibaba and other rivals can keep up.