During his presentation at Amazon’s annual shareholders meeting this morning, Jeff Bezos took a moment to tout the company’s device lineup — everything from the Fire TV Stick and Kindle Voyage e-reader to Amazon Fire Tablets and the Amazon Dash Button.
Amazon’s Echo intelligent speaker even got an extended cameo in the form of an on-stage demo.
So what about the Fire Phone? You remember, that revolutionary device that Amazon unveiled with great fanfare almost one year ago? It earned not one mention from Bezos or anyone else from Amazon during the meeting this morning.
It’s perhaps not surprising that Bezos would avoid the topic. The first version of the Fire Phone was not a success, to say the least, contributing to a $170 million earnings write-down and a shakeup in the company’s hardware division. But the fact that he didn’t include the phone in his rundown of Amazon’s hardware business could also be telling.
So far, at least, the company hasn’t given any indication about its plans for a second generation of the device. We’ve asked the company for comment on the omission from this morning’s presentation, and we’ll update this post depending on the response.