Seattle-based Moment has racked up more than 10,000 customers with its mini smartphone camera lens that debuted one year ago. After raising more than $450,000 on Kickstarter and another $1.5 million from venture capitalists, the startup has developed a new case for the iPhone 6 that works with the Moment Lens.
“Even with these amazing Moment Lenses we are still missing important shots with our phones,” notes the Kickstarter page. “By the time we reach into our pocket, access our phone, unlock it, adjust the scene, and take a picture, we’ve lost valuable time. Especially with a moving subject, by the time you tap the screen you missed the shot.”
The case — which starts at $49, or $125 if you also want one lens — includes a shutter button powered by a coin cell battery that is connected to the phone via low energy Bluetooth. This feature gives photographers half-press and full-press focus features, similar to a DSLR camera. When combined with Moment’s on-screen app controls, the press functionality is designed to give users more control over their photos.
“No longer do you have to rely on a series of boxes to focus and meter your shot,” the company notes. “You can use the shutter button to focus and your fingers (touch and slide) to fine tune the lighting. This leads to cleaner photos that require less editing.”
The case also has a rubberized grip, a new reinforced stainless steel interface for the lens, and double-loop hole that lets you attach a strap.
Moment has been testing prototypes of the case and the results are pretty fantastic. Here are a few shots from Chad Copeland, a National Geographic contributor who spoke at the GeekWire Summit last year:
Moment founder Marc Barros, who previously founded headset video recording maker Contour, told GeekWire that the Moment case, lens and app can now speak to one another and “unlock features previously unattainable with mobile photography.”
Moment is looking to raise $100,000 on Kickstarter. It’s only been one hour since the campaign launched and the startup has already reeled more than $10,000. If the Kickstarter is funded, Moment said it will work on cases for the iPhone 6 Plus and other devices.