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Let’s face it: The fashion sensibilities of men in the Pacific Northwest (especially those in the tech industry) are a bit lacking — unless you think polar fleeces and hoodies are the way to go.

Well, Vancouver, B.C.-based Indochino is looking to class things up with a new “traveling tailor” program that creates a “pop-up” store in various cities. Haven’t heard of Indochino?

It operates an online service that allows men to easily purchase high-quality, custom-made suits. The company, which raised a $4 million venture capital round from Madrona Venture Group and others last year, plans to brings its “traveling tailor” program to Seattle this summer, Indochino founder Kyle Vucko tells GeekWire.

The idea is to create a temporary store where men can touch the fabric and get matched with a “personal stylist” to create an ideal look. (Watch out REI, Indochino is looking to class up this town a bit).

Here’s more of how it will work.

[Hat tip to TechCrunch]

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