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Versium raises $2.5M to help marketers crunch data that predicts customer behavior

Businesses today want to know as much as they can about their customers in order to better serve them. Often times, though, they are working only with information they’ve collected on their own. But when marketers combine their work with other, more general “real world” information — things like household income, social media activity, demographics… Read More

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Versium debuts ‘LifeData’ analytics platform to help companies fully understand customers

A Seattle data technology startup is taking the phrase “know your customer” to a whole new level. Versium Analytics today introduced a new analytics platform called LifeData. Led by former InfoSpace executives Chris Matty and Kevin Marcus, the 12-month-old company is trying to help organizations learn more about their customers by using a patent-pending technology that verifies and cross-indexes large… Read More