A Seattle data technology startup is taking the phrase “know your customer” to a whole new level.
Versium Analytics today introduced a new analytics platform called LifeData. Led by former InfoSpace executives Chris Matty and Kevin Marcus, the 12-month-old company is trying to help organizations learn more about their customers by using a patent-pending technology that verifies and cross-indexes large sets of data.
This data, which is derived from publicly available online and offline information about “real-life attributes” of people, can be combined with an organization’s existing data to provide companies with a more intelligent profile of each customer.
“A person’s real-life profile — who they are, what they like and what they are connected with — is a tremendous indicator of how that person will interact with an enterprise,” Matty said in a press release. “We have worked with a number of organizations to combine our LifeData and analytics with the company’s existing enterprise data to greatly improve consumer insights and more importantly predict behavior.”
Versium says the combined data can help organizations predict behavior and better answer questions like “Will a person pay their bills on time?” or “What are predicted consumption levels?”
Versium develops machine-learning technologies to help marketers make more sense of the data they are collecting. We chatted with Matty and Marcus one year ago and you can learn more about the company here.
