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proof444Need a little extra incentive to get in shape, save money or volunteer your time with a non-profit?

Enter Proof, a new mobile app for Android and iPhone from Seattle startup Mindbloom that allows individuals to compete in weekly challenges with co-workers, friends or family.

Now, here’s the twist. In order to prove that the task was completed, players must provide visual evidence, posting a video or photo of the challenge in the app. Players can set up group challenges, so an office or family could, for example, compete to run a 5-K each week. Prizes also can be offered, with a real-time leaderboard of who is in the lead.

“For those of us with a little competitive spirit, there’s nothing as motivating as seeing photo or video proof that a friend just took the lead in your daily push-up challenge,” said Mindbloom co-founder Chris Hewett.

The challenges are broken into seven categories, including Health, Relationships, Career, Creativity, Finances, Lifestyle, and Spirituality. The company describes the offering as Pac-Man meets Facebook meets Nike-Fuel.

Mindbloom, which has also made life improvement apps such as Life GameBloom and JUICE, has partnered with Vivacity on the new app. The new offering is similar in style to Seattle’s EveryMove, which launched a program last year that rewards people for walking the dog, running or taking the stairs at work.

Here’s a closer look at how it works:

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