We all generate a lot of online data everyday, but to get the full picture of a person’s life, you have to look at some data that never hits the internet, as well.
Versium is connecting online and offline data to give marketers a better picture of who they’re targeting. With the company’s latest round of funding, they’re looking to expand their reach.
An SEC filing reveals that the Redmond, Wash.-based company has raised $1.325 million in a $1.725 million funding round. Versium had previously raised $3.6 million total, including a $2.5 million round back in 2013.
“Funds will be used to expand sales and marketing in support of our growing list of channel partners,” CEO and co-founder Chris Matty said. “We are seeing very strong growth in our self service data technologies products available at our destination site Datafinder.com.”
Versium currently has 20 employees. The company declined to disclose its investors.
