pethub-dogSeattle startup PetHub is gobbling up Atlanta-based PetQRTag.com, an acquisition that will push the combined company’s user base over 100,000.

Terms of the acquisition were not disclosed, and as part of the deal PetQRTag’s customers must shift to a new pet ID tag from PetHub. In March, PetHub acquired GetPetsHome — including its domain name and mailing list.

PetHub also recently scored $300,000 of a $750,000 financing round, including cash from Keiretsu members and Seattle TAGS. It had previously raised just over $3 million.

“PetQRtag.com and PetHub share a common vision: to get animals back to their families,” said Mark Kooyman, founder of PetQRtag.com, in a press release. “PetHub has built an incredible solution and I’m excited to introduce our users to PetHub’s ever-growing approaches to keeping animals safe.” pethub-tag

The new funding will be used to support PetHub’s new Signal Tag, a $70 water-resistant tag which uses Bluetooth to notify pet owners when an animal strays. The tag also tells owners which way Fido or Rover wandered.

“Through a mobile application on your iPhone or Android device, you can also cause the tag to ‘chirp’ and flash its LED light to help in the location of your four-legged loved one, especially critical in a low visibility setting,” said PetHub founder Tom Arnold. “It’s like having a virtual fence surrounding you and your pet, with you at the center.”

In addition, PetHub is expanding its partnership with municipalities, following up on a pilot program it struck earlier this year with Regional Animal Services of King County.

In over a year, PetHub said that more than 300 lost pets have been returned to their owners using its QR-based pet tags. Nearly all of those were returned in less than 24 hours. PetHub tags start at about $10, with a premium membership costing $28 for one year or $48 for two years.

The company’s basic service is free, which includes access to a 24X7 hotline for lost pets. PetHub last year expanded in Europe, and it continues to grow its market share in the U.S.

Comments

  • MoneyManager

    And in other news, there is a new local food delivery service…

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