This is the first acquisition for Chirpify, a four-year-old startup that lets people make purchases with hashtags on social media and helps companies with their social media campaigns. Measureful, meanwhile, crunches marketing data insight and has called itself the “Flipboard for analytics.”
Chirpify will use Measureful’s platform to offer more real-time marketing performance information to their customers, while Measureful will continue offering its service to existing and new customers and tap into Chirpify’s social media conversion data to help bolster its existing products.
Both companies are graduates from the defunct Portland accelerator Upstart Labs.
“As another local Portland start-up, we’ve been following Chirpify’s progress over the last couple of years and have always been excited about their ability to drive and attribute cross-channel conversions — and of course the customer traction they’ve seen as a result,” Measureful founder John Koenig said in a blog post. “Combining our existing marketing insight platform with theirs presents a unique opportunity for brands to leverage data to further fuel marketing conversions and retarget based on those specific insights.”
Terms of the deal were not disclosed. The Measureful team will move into Chirpify’s downtown Portland headquarters, with Koenig becoming vice president of product.