Microsoft could reach a deal to sell its Atlas ad-serving platform to Facebook as early as next week, helping the social network build out its online advertising presence, according to Advertising Age, citing a potential purchase price between $30 million and $50 million.

Facebook is expected to use the technology as part of its effort expand its advertising platform to third-party websites, beyond Facebook itself, competing with Google’s DoubleClick.

Atlas is one of the remnants of the Redmond company’s acquisition of Seattle-based digital advertising company aQuantive. Microsoft acquired aQuantive for $6.3 billion in 2007 and last year year wrote down the value of the deal by $6.2 billion.

PreviouslyAfter the writedown: How Microsoft squandered its $6.3B buy of ad giant aQuantive

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Comments

  • guest

    I guess if you can’t beat Google, arming FB so that they can try isn’t a bad plan b.

  • Victor

    They got their estimates cut again today. So maybe they’re more motivated to get some expenses off the IS.

  • Guest

    Congrats to ‘soft on a successful ‘xit! The collaboration between the world’s most popular software company and the world’s foremost social utility is bearing so much fruit, we’re going to have to start canning it soon and distributing it to the shareholders!

    • guest

      They wrote off SIX POINT TWO BILLION DOLLARS on aQuantive. Getting back $30-50m for one of the residual pieces isn’t a “successful ‘xit!”, it’s a drop in the bucket and weak attempt at saving face.

    • YouPinhead

      What. the. fuck.

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