Here’s the iPhone app supermodel Gisele Bündchen uses to organize her busy family life with star QB Tom Brady

bundchenBrazilian supermodel Gisele Bündchen seems to have it all — extreme wealth; off-the-charts beauty; and a superstar quarterback for a husband in Tom Brady of the New England Patriots.

But how does the 33-year-old mother and entrepreneur keep things organized?

Well, according to a recent story in The Wall Street Journal, Bündchen relies on the Seattle family organizer Cozi. Here’s the description of how she uses Cozi from the Journal story:

Bündchen’s packed days are meticulously organized on her iPhone with the Cozi app, which synchs the entire family schedule, from kids’ play dates to her press appointments to Brady’s football practices. Every single hour is accounted for and each family member is color-coordinated: She is purple, Brady is blue, and when the whole family needs to be at the same place, it’s in red. “I know what everyone is doing every second of the day,” says Bündchen.

Wow, you can’t ask for a better endorsement than that by one of the most recognized supermodels in the world.

cozi33Cozi founder Robbie Cape didn’t know that Bündchen and Brady were using the product until he saw the Journal story, telling us it was not a paid endorsement.

When he first saw the story, Cape said that he wondered how many other celebrities were using the app on a regular basis.

“Mostly I was delighted to see that we were so positively impacting someone’s life that she talked about it in the hour or two interview she had with the reporter. That put a big smile on my face,” said Cape.

There was another benefit too.

“My two teenage boys only wanted to know if they would get to meet Tom and his wife, Gisele,” he said.

bundchen55555Bündchen’s comments come just as Cozi launches a new featured called Cozi Contacts — a shared address book for families that allows family members to easily access emergency numbers, babysitters, playdate buddies, doctors and others.

Founded in 2005 by Cape, a former Microsoft manager, Cozi has raised about $30 million in venture funding from newspaper giant Gannett Co. and others. It boasts 2.5 million active users.

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  • Guest

    John, the story here is Cozi. Don’t bait people to visit your Seattle tech blog by first mentioning a Seattle tech company in the 3rd paragraph.

    Teasing your readers with a supermodel’s photo is something I’d expect from trashy e-tabloids like the Huffington Post and Business Insider. Be better than those tweetmongering attention whores, John.

    • Teri

      I fail to see the issue of using a celebrity testimonial to tell a story about how a local company is adding value to a busy family. Like it or not, most companies would love to make such a connection. Teri

  • CuriousOffice

    If Gisele Bündchen mentions using any product I’m working on I’d strongly prefer you lead with it in a story if that’s ok :)