A stealthy Seattle area startup by the name of Jobaline has reeled in $1.5 million in fresh funding, money that the company plans to use to continue development on a new service that matches hourly workers with employers.

Former Facebook general counsel Rudy Gadre is leading the round, with Seattle’s Madrona Venture Group also participating alongside angel investors from New York and Seattle. As a result of the funding, Madrona’s Brian McAndrews, the former CEO of aQuantive, has joined Gadre on the board.

Jobaline plans to launch service next year. At this point, CEO Luis Salazar isn’t saying too much about how they will attack the market, noting only that they will go “beyond the 18th century classified ads model” that’s been used to connect employers and workers. It plans to do this by implementing a cloud platform approach, with Salazar noting that it will be “smart, social, mobile, simple, and coming soon.”

Luis Salazar

“Internet and mobile technologies have connected people in extraordinary ways,” says Salazar via email. “Those who would otherwise be strangers can communicate, learn, entertain, socialize, game, post, view, and opine to the world through a handheld device and an Internet connection. But the existing hourly worker/employer matching technology mimics a model that dates back to the 1700s when the first classified ads were published.”

A former Microsoft manager and chief marketing officer at Global Market Insite, Salazar said that the new cash will be used to expand the engineering and design team. It will also be used to support the launch. In addition to Salazar, the 5-person team is comprised of early Aldus employee Brian Hilgendorf (CFO); former OptionEase and Rainmaker technology executive Bill Davidheiser (CTO) and former Microsoft manager Miki Mullor (Vice President of Strategic Alliances). Advisors include Mel Kleiman of Humetrics and Joel Rosenberger of WPP.

The funding is the latest in the startup region by Madrona, which also participated in today’s $26 million round for Smartsheet and last month’s $24.5 million round for Qumulo. Also, it marks the latest deal for Gadre, the former Facebook and Amazon.com executive who also emerged last week as a backer of Seattle startup Yabbly.

Over 70 million workers are paid hourly, representing 59 percent of all wage and salary workers in the U.S. These workers are the heart of small businesses, as well as the backbone of large corporations. They comprise a key element for the macroeconomic growth of a country and the well-being of millions of families.

Here’s a quick look at what Jobaline is trying to do.

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  • http://twitter.com/oncontracting OnContracting

    Great to have some competition (even if its not exactly the same thing). Validates the demand in this space.

  • Paul

    I’ve come to rely on Jobaline for my recuiting needs. Now I’m screwed. They took down their existing site — with resumes I was holding — and all I can see is this “new and improved, coming soon” pitch. I have to believe I wasn’t their only customer. They’ve worked to build up a client base, and now they’ve alienated those clients. Why would people who got burned go back to Jobaline when the next version shows up?

  • http://twitter.com/BensonAndreina Andreina Benson

    I recently had to hire some temporary help for my retail shop and Craigslist worked well, but over 120 people applied for the job and most were not even a good fit. reading so many emails, resumes from friends of friends and from people walking by the shop consumed more time that the time I saved by hiring the store helper! I hope something better than classified ads become available soon.

    • http://twitter.com/PacheLaura Laura Pache

      saying no to friends of friends is so hard! economy is not in great shape so it seems that everybody apply for every single temp job and our warehouse! Most are great people but I agree with you, the volume can get overwhelming and whether is Craigslist or a job post, one gets tons of applicants

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