Unpleasant Horse arrives on the iPhone … ‘uncensored’

4th & Battery’s first mobile game, Unpleasant Horse, is now available in Apple’s app store, and it arrives “totally uncensored,” according to the studio.

You may recall that Apple rejected the game — the first title from PopCap Games’ newly-launched studio — three weeks ago for unknown (and somewhat mysterious) reasons.

In a Tweet last night, 4th & Battery took full blame for the rejection, saying that the “error was on us” and noting that the app was initially turned down because of the way it was submitted.

You’d think that PopCap — maker of some of the best selling games on the iPhone — would understand Apple’s submission rules. And that adds more fuel to the speculation that the rejection of the free app was more PR stunt than actual error.

PopCap launched the 4th & Battery studio earlier this month in order to tap the creative brain power of the Seattle company, developing offbeat game titles quickly.

Unpleasant Horse seems harmless enough, even though the red-eyed horse gets chopped into bits in a spinning meat grinder if you fail to hop on a passing cloud.

John Cook is co-founder of GeekWire. Follow on Twitter: @geekwirenews and Facebook.