Nike has more than 100 styles of men’s running shoes and more than a dozen ways to filter through them on its website. But nowhere in the shoe-buying experience will… Read More
Almost as swiftly as the records are falling, scrutiny is catching up to the elite marathoners and the Nike shoes they’re wearing. Axios Sports pointed at the debate in a… Read More
Jamie McDonald dipped his hand in the Pacific Ocean two weeks ago to mark the start of his latest test of human endurance — a 6,000-mile run from the westernmost… Read More
Some sneaker companies want me to “Just Do It.” But what if I don’t want to do it? I’m not into it today, it wasn’t fun yesterday, and generally it… Read More
At 25 years old, Oliver Brossmann is pretty young when it comes to being an entrepreneur. He’s also young to have already suffered from tendonitis in both knees. But without… Read More
Humans have still yet to break the 2-hour marathon mark, but they’re getting close with the help of sports science and technology innovation. Nike’s attempt to break the record fell just short… Read More
Editor’s note: This story contains explicit language. After Kelly Herron fought off a sexual offender in a bathroom at Seattle’s Golden Gardens park last week, the story of her harrowing altercation… Read More
In 2014, Kenya’s Dennis Kimetto ran a marathon in Berlin in 2:02:57, setting the world record for the fastest time in the event. Now, he’s facing intense competition not from… Read More
Just do it — faster. Nike is lacing up to go after what is considered one of the more unbreakable barriers in all of sports, with a “moonshot attempt” to produce… Read More
It can be pretty scary biking or running this time of year and fearing that you haven’t done enough to make yourself visible to the cars you’re competing with for space… Read More
Nike COO Eric Sprunk surprised the GeekWire Summit crowd last week when he said custom 3D printed sneakers were “not that far away.” They may be even closer than we realized, if today’s… Read More
If you’re looking for that perfect pair of running shoes, Nike has some new technology at its re-designed downtown store in Seattle that can help you out. The shoe giant re-opened… Read More
There are all kinds of ways companies today try to encourage people to exercise, be it through gift certificate incentives or charitable donations. But now Seattle-based Brooks Running Company is… Read More
In the past few years, you’ve heard of smartphones, smart-watches and most recently, smart-glasses. Now, courtesy of a Redmond-based startup, we have yet another ordinary product attached to your body… Read More
(Thanks to Twitter user @TroyJMorris for the Aaron Sorkin “Walk and Talk” tip — hence the video above) For those working every day, and especially in the startup world, it’s… Read More