Startup Spotlight: MediaPact wants to reinvent digital ads for the AI era

As AI reshapes online search and advertising, Seattle startup MediaPact is building a marketplace to help brands and publishers strike direct sponsorship deals. Founder Lacie Thompson discusses launching the company, using AI to build without coding experience, and spotting a new opportunity in a rapidly changing digital media landscape. Read More

Microsoft 2.5: A new series on the people shaping the company’s future

Mary Jo Foley is launching a GeekWire series profiling the people and priorities behind Microsoft’s evolution. It’s a look at what she calls the “Microsoft 2.5” era, where cloud and AI dominate but the company still can’t walk away from Windows, Office, and enterprise customers whose products weren’t built around AI. Read More

The greenest goodbye: Human composting and the science of becoming soil

In 2020, Recompose was the first U.S. company to develop the technology needed for the commercial composting of human bodies, disrupting a funeral industry that had been largely unchanged for decades. Now 14 states have legalized the climate-friendly practice and more than a dozen others are considering it. Additional startups have launched to offer a greener goodbye and all are looking to scale. Read More