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GeekWire Elevator Pitch Episode 4 contestants in the elevator at Smith Tower in Seattle. From left: Maria Colacurcio, CEO of Syndio Solutions; James Wu, CEO of AdaptiLab; and John Herlocker, CEO of Tignis. (GeekWire Photo / Dan DeLong)

It’s the last ride to the top for season two of GeekWire’s Elevator Pitch, the show where entrepreneurs use a 32-second ride inside Seattle’s historic Smith Tower to pitch their business concepts.

In this final episode, watch as three startup CEOs make the case for why they have the best solution to solve issues using artificial intelligence and machine learning. Our panel of judges, waiting at the top of the skyscraper, will put them to the test with tough questions. Who will emerge victorious?

Watch Episode 4 and find out, and be sure to vote for your favorite pitch below.

Today’s episode features Maria Colacurcio, CEO of Syndio Solutions, creators of a software solution to address discriminatory pay gaps; John Herlocker, CEO of Tignis, whose “machine-learning-in-a-box” helps manufacturers, utility companies and smart buildings monitor and improve their operations; and James Wu, CEO of AdaptiLab, a technical screening platform that helps companies interview potential new hires.

Maria Colacurcio, CEO of Syndio Solutions. (GeekWire Photo / Dan DeLong)
John Herlocker, CEO of Tignis. (GeekWire Photo / Dan DeLong)
James Wu, CEO of AdaptiLab. (GeekWire Photo / Dan DeLong)

When they reach the top of Smith Tower, the entrepreneurs meet a judging panel that includes Flying Fish Partners co-founder Heather Redman; serial entrepreneur and Pioneer Square Labs managing director T.A. McCann; and Kyle Quinn, CTO at PACCAR.

What do you think of the decision by the judges? Share your thoughts in the comments, and vote in our reader poll below. And make sure to check out the first three episodes of Elevator Pitch — featuring startups in the AgTech/environmental impact area in Episode 1, the transportation and mobility sector in Episode 2; and IoT and sensors in Episode 3.


You can review all the action at the Elevator Pitch landing page and review last year’s competition.

The winners from each of the four episodes will present live on stage in front of more than 900 business and tech leaders at the 2019 GeekWire Summit, taking place in downtown Seattle, Oct. 7-9. Tickets to the GeekWire Summit are available here.

A big thanks to PACCAR for sponsoring season two of Elevator Pitch, and to Smith Tower for hosting.

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