Just 48 seconds. That’s all it takes to reach the top of Seattle’s Smith Tower. And that’s the amount of time we’re giving entrepreneurs to pitch their ideas as they cruise to the top of one of the city’s oldest skyscraper. Welcome to GeekWire’s Elevator Pitch, presented by PACCAR.

Over the course of three months and four episodes, 12 entrepreneurs will compete in this unique challenge. But only one will truly make it to the top. Four finalists presented in front of more than 900 business and tech leaders at the 2019 GeekWire Summit in October where judges announced the grand prize winner of GeekWire’s Elevator Pitch during a live finale.