Just 42 seconds. That’s all it takes to reach the top of Seattle’s Space Needle. And that’s the amount of time we’re giving entrepreneurs to pitch their ideas as they cruise to the top of one of the world’s iconic landmarks. Welcome to GeekWire’s Elevator Pitch, presented by Smartsheet.

Over the course of six months, 27 entrepreneurs will compete in this unique challenge. But only one will truly make it to the top. Later this year, Elevator Pitch viewers will vote on their favorite pitches from the competition, picking four winning entrepreneurs who will present live onstage in front of more than 900 business and tech leaders at the 2018 GeekWire Summit in October.