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Rand Fishkin, the longtime Seattle entrepreneur and SparkToro founder, became known for his “Whiteboard Friday” videos as the co-founder of Moz, so when he came to our studio recently for a podcast about his new book, Lost & Founder, we just had to get him on camera with our whiteboard.

So here it is, the first (and last?) edition of “GeekWire Whiteboard Friday,” with Fishkin offering three lessons from his book for startup founders and early stage teams. Watch the video above.

Listen to our full discussion with Fishkin on this week’s GeekWire Podcast.

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