LAS VEGAS — Opening its news conference here at CES this afternoon, Samsung didn’t shy away from the company’s biggest news story of the year: the recall of the Samsung Galaxy Note 7 phone after the devices were determined to be susceptible to burning.
“As you know, this year was a challenging year for Samsung. Some of you were directly impacted and certainly many saw the media coverage, especially about the Note 7,” said Tim Baxter, president and COO of Samsung Electronics America, opening the event.
He added, “We continue our intensive efforts internally and with third-party experts to understand what happened and to make sure it does not happen again, and very soon we will be sharing the root cause report on the Note 7. Despite our setbacks, we have not, nor will we, stop innovating.”
Baxter cited U.S. market share gains by Samsung in areas including TVs, home appliances, wearables, and “most notably the fast-growing phablet category,” which included the Note 7.
Stay tuned for more from the Samsung event, and watch the live stream here.