Another “Un-carrier” move from T-Mobile is coming next week.
The Bellevue-based wireless carrier announced today that its latest marketing campaign will be revealed on June 6.
You’re invited! Tune in LIVE to be blown away by our next Un-carrier move. Epic news you won’t want to miss! https://t.co/cYCU2xOHzi
— T-Mobile? (@TMobile) June 2, 2016
It’s unclear what exactly T-Mobile will roll out, but some speculate that the carrier will offer customer appreciation programs that give customers prizes like free food, in addition to potentially earning equity in the company itself.
Spurred by the arrival of CEO John Legere in 2012, the “Un-carrier” announcements over the past few years have ranged from unbundling the cost of the phone from a wireless plan to the Binge On streaming deal. They’ve helped T-Mobile add more than 1 million customers in each of the past 12 quarters as the company has established itself as the nation’s third-largest carrier. T-Mobile beat Wall Street expectations for its most recent earnings report, posting $8.6 billion in revenue and $479 million in profit.