Giving the gift of coffee is a pretty tried and true expression of gratitude, it would seem, based on the ubiquity of Starbucks gift cards. But now, in an expansion of a year-old partnership, Lyft will begin offering $20 gift cards at participating Starbucks stores so customers can give the gift of transportation.
The ability to purchase ride credits for a friend or family member is a first-time offering from Lyft. And customers who purchase a Lyft gift card will also receive a $5 Starbucks gift card.
Furthermore, Lyft passengers can earn Starbucks Rewards “stars” by using the service.
New users who sign up for Lyft and link their Starbucks account will automatically receive 125 stars. Also, passengers who link their Starbucks account will receive five stars toward free food and drinks for taking Lyft Monday through Friday from 5 to 10 a.m.
The offers begin today and will be available for a limited time through Nov. 9 or until supplies last. Limited to one qualifying ride per hour.
“We are always looking for new ways to give our community a unique experience, and our relationship with Starbucks allows us to bring together two of the most important components of your day: your first cup of coffee and morning commute,” Oliver Hsiang, vice president of partnerships at Lyft, said in a news release. “Lyft’s app integration with the Starbucks loyalty program is a way we’re using technology innovation to treat our riders and provide them with perks to enhance their experience.”
Lyft said it was marking the announcement by sharing data on which U.S. cities have the most frequent number of customers who use the ride-hailing service to visit Starbucks. According to Lyft destination data, those top five locations are: San Francisco, Los Angeles, Seattle, Chicago, and all of Orange County, Calif.
It’s the second service announcement in as many days for San Francisco-based Lyft. On Monday, the company announced that it was adding a new feature to its app in which riders will be able to add an extra stop to their ride route.