Starbucks is expanding its partnership with The New York Times to offer its loyalty rewards members access to news articles.
The coffee giant announced today that its 10 million My Starbucks Rewards members will be able to read a hand-picked selection of New York Times stories on the Starbucks mobile app for free starting early next year — specifically, the Times’ top news of the day, daily and weekend briefings, and a handful of other articles “addressing key social, political and economic issues.”
Starbucks members can also earn “Stars” for buying digital and print subscriptions to the Times, which can be used to buy food and drinks. It’s an expansion of the “Stars” program Starbucks first rolled out with Spotify in May. Spotify’s said it’s hoping to add millions of new subscribers to its music service thanks to the partnership, so potentially The New York Times is hoping for a lift in subscribers, too.
Starbucks noted that other articles recommended by the company “will come from other media sources over time.”
“We have proudly sold millions of copies of the paper in Starbucks stores for more than a decade, and are excited to bring this experience to the next level by enabling Starbucks loyal customers to take the best of The New York Times with them wherever they go, whenever they want it,” Starbucks CEO Howard Schultz said in a statement.
Mark Thompson, CEO of The New York Times, added that “this is another in a series of arrangements we have made recently in order to ensure that The Times continues to expand the reach of our journalism to new and interesting pools of readers.”
The two companies first began working together in 2013, when the Times offered 15 free articles per day that are read using the Starbucks Digital Network (SDN). The physical Times newspaper is also available at many Starbucks stores.