Over the weekend, Amazon facilitated test drives for prospective Hyundai buyers in an unorthodox move for the Seattle-based tech giant.
The promotion, called “Prime Now. Drive Now.,” lets L.A. and Orange County members of Amazon’s $99 per year Prime program book 45-to-60-minute rides in the 2017 Hyundai Elantra. Amazon and Hyundai will run the test drive program again this coming weekend.
Members who schedule test drives with the new program can select any pickup location through Amazon’s Prime Now portal and a Hyundai dealer will arrive with the vehicle. Participants will be directed to a local dealership if they want to purchase.
Amazon has been steadily expanding Prime Now, which offers free two-hour delivery and one-hour delivery for $7.99 to Prime members. The service is available in more than 25 metro areas around the country.
Amazon also uses its Prime Now network for restaurant and alcohol deliveries in select cities; it is testing a workplace lunch delivery service in Seattle, too. The Hyundai partnership is the first-of-its-kind for Amazon and signals broader expansion plans for its Prime Now delivery program.