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Photo via YouTube
Photo via YouTube

Is convincing your kids to read getting more difficult? MagicBook would like to change that. The company is developing an app that adds augmented reality to popular children’s books that literally makes characters and illustrations pop off the page.

The purpose of MagicBook is to encourage kids, particularly ages 3 to 5, to read more, according to the developers who presented their product at CES. And since kids are increasingly using screens, they figured an app was the perfect tool to enhance the reading experience. It’s fairly simple. You select a book, open the app and hold it over the book’s pages for a wild experience.

There are a few potential stumbling blocks, as Digital Reader points out: Digital content must already exist for the book for it to be adapted, and traditional book publishers have been slow to embrace the medium.

So far, MagicBook has adapted the book “Where the Wild Things Are” to demonstrate how it works and are adding more titles to their library. Interested? You can sign up to try it on their site.

Below, a video of how it works:

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