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Ride-hailing app Gett has raised more than $200 million in funding — and it’s celebrating with champagne.

Lots of champagne, it turns out, due to a new partnership with Veuve Cliquot. The two companies plan to offer champagne delivery in several upscale neighborhoods in London to lure customers with luxury taste.

GettHoping to corner the market on champagne emergencies, Gett Cliquot promises to deliver a bottle and two flutes within 10 minutes of ordering. The move is part of a larger strategic shift into delivery services. The Uber rival, based in Tel Aviv, told The Telegraph that champagne was the “first of many new products” it will be offering.

Several transportation networks, including San Francisco-based Sidecar, have experimented with the delivery model as a way to secure an edge in the competitive industry.

But, with more sharing economy services adopting this model, delivery may become as crowded a space as transportation networks.

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