This is going to be fun to watch. Two of Seattle’s most outspoken media personalities — Richard Sherman of the Seattle Seahawks and John Legere of T-Mobile — are teaming up.
Sherman, the All-Pro cornerback who like Legere is known for trash-talking opponents, has inked an endorsement deal with Bellevue-based T-Mobile.
“Richard and I share the same philosophy – compete aggressively, shake up the status quo and most importantly, give it everything you’ve got … every time,” said John Legere, president and CEO of T-Mobile. “With that kind of alignment, this partnership just flat-out makes sense.”
The partnership was born out of a recent Twitter exchange between the two men. After the Seahawks’ stunning comeback victory over the Packers in the NFC Championship, Legere tweeted that Sherman was a “legend” and “a great example of how to back up your words.”
As part of the deal, T-Mobile plans to use the football star in print, digital and billboard advertising. The campaign — starting at Sunday’s Super Bowl in Glendale, Arizona — also will include social media activity and three giant buses to transport fans between locations at the big game.
Legere has been shaking up the wireless industry in recent years with a bombastic approach that often unsettles competitors. He was famously kicked out of an AT&T party at CES last year in which Seattle rapper Macklemore performed, and he’s blasted rivals in an ongoing Twitter onslaught.
— John Legere (@JohnLegere) January 26, 2015