Google’s Chromecast appears to have hit the ten million unit mark in sales, globally.
While Google’s U.S. headquarters hasn’t released Chromecast sales figures, Google Korea has told the Korea Times the company sold about ten million of the streaming media TV HDMI adapters worldwide in 2014, and it now supports more than 350 apps and services. “According to Google, more than 6,000 developers are actively developing more than 10,000 cast-enabled apps across Android, iOS, and Chrome,” the Times reports.
Though not nearly as specific, on last week’s Q4 2014 earnings conference call Google Chief Business Officer Omid Kordestani called Chromecast “a hit,” with more than one billion taps of the Cast button (to active Chromecast media streams) by the end of January.
“Chromecast usage per device has increased by 60% since launch, due to a growing roster of new apps and features,” Kordestani said, citing market research numbers showing that, “in 2014 Chromecast was the number one selling streaming media device in the U.S.”
Google’s sales and usage figures for the $35 Chromecast are more detail than Amazon has provided for sales of its competing $39 Fire TV Stick as both add features and services to grab customers. Google, though, had a headstart on Amazon’s entry: Chromecast was released in July 2013, and the Fire TV Stick, in November 2014.
