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Walmart and Amazon may appear to be in a close fight to be the go-to retailer for everyday low prices, but when it comes to evaluating the strength of one company’s brand identity over another, it’s no contest.

The big-box, bricks-and-mortar retailer is still worth a great deal more, according to Interbrand, which ranked the 50 most powerful retail brands in its fourth annual report released today.

walmart-truck3The top four most valuable retail brands in North America are: Walmart at $131.9 billion; Target at $27.1 billion; The Home Depot at $25.7 billion; and Amazon at $23.6 billion.

Despite Walmart’s massive lead, Amazon is one of the fastest growing on Interbrand’s top 50 list. The online retailer jumped 27 percentage points, while Walmart dropped by 6 percent.

Interbrand said Walmart faces price competition from pure e-commerce brands, especially Amazon, and from the growing popularity of small-box discount stores in the dollar and convenience categories. It is also investing in mobile and e-commerce to keep up with the 10 percent annual growth rate of U.S. online shopping. Meanwhile, it described Amazon as a “force to be reckoned with,” as it expands into online advertising, original programming and streaming video.

Other Seattle-area retailers that made the list include Nordstrom at No. 12, with a brand value of $8.9 billion (down 12 percent); and Costco at No. 13, with a brand value of $8.3 billion (up 13 percent).


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