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T-Mobile CEO John Legere.
T-Mobile CEO John Legere.

Another day, another deal from T-Mobile.

The Bellevue-based wireless carrier today revealed yet another promotion, this time expanding its family plans and offering more data capacity for tablet owners.

T-Mobile customers on a family plan can now add up to 10 lines for $10 each per month, up from a previous allotment of five lines. The company’s deal is unique in that it allots a certain amount of data to each family plan user, rather than shared data plans that Verizon and AT&T offer.

“I’ve always maintained that shared data plans are a source of customer pain. And, it’s becoming clear now that they are,” T-Mobile CEO John Legere said in a statement. “The old carriers’ shared data plans are just another ploy to push customers over their data limits and suck money out of their pockets with overage charges they can’t see coming.”

The tablet deal gives T-Mobile’s Simple Choice customers a way to match existing data allotment plans (up to 5GB) for an extra $10 per month. For example, if you already have a 5GB smartphone data plan, T-Mobile will let you pay $10 for another 5GB of data on your tablet.

T-Mobile logoAgain, Legere jabbed at his “old school” competitors.

“The old school carriers make you pay for the privilege of connecting your tablet to their network — just to tap into the same limited pool of data you already bought for your smartphone,” Legere said in a statement. “With the Un-carrier, you can now get double the data on a network designed for data for one simple price. It couldn’t be simpler or more straightforward.”

The new deals come one day after T-Mobile unveiled a new “Simple Starter” plan that gives customers the option of paying $45 for 2GB of LTE data. Last week, the company announced yet another deal that incentivizes its customers to have their friends move to T-Mobile.

Meanwhile, Sprint has also been announcing its own deals after merger talks with T-Mobile fell apart last month. For instance, just three days ago, it introduced a $60 unlimited talk, text and data plan for individuals, which it says is $20 cheaper than T-Mobile’s unlimited plan. The offer stipulates that you must pay full retail for a phone, or additional charges may apply. Sprint also announced new family plans last week.

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