T-Mobile is offering yet another deal and on Thursday debuted a program that incentivizes its customers to have their friends move to T-Mobile.
In a dig at Sprint — along with AT&T and Verizon — the Bellevue-based wireless carrier is giving a free year of unlimited data to customers who convince their friends to move from a competing company to T-Mobile.
Both the referrer and the new T-Mobile customers will receive one year of unlimited LTE data. Those that are already T-Mobile Simple Choice subscribers and have unlimited data will receive a $10 credit on their account for 12 months.
T-Mobile CEO John Legere put it more simply in a tweet this morning:
— John Legere (@JohnLegere) August 21, 2014
The move comes just a few days after Sprint said goodbye to its “Framily” plans and introduced a new family plan with 20 GB of shared data for $100 per month. T-Mobile lambasted Sprint today in its press release announcing the new deal.
“When we saw how Sprint’s dissing its own customers and dropping unlimited LTE plans for families, we knew we had an opportunity to help these people out,” T-Mobile CMO Mike Sievert, said in a statement. “Only a ‘carrier’ would be arrogant enough to make an offer limited only to new prospects, while forgetting their existing customers. The Un-carrier way is to give the best offers to your loyal customers – and that’s what we’re doing again today.”
Now that a merger with Sprint is no longer on the table, T-Mobile is wasting no time slamming the third-largest U.S. carrier.