Trending: ‘Zillow 2.0:’ Real estate giant embarks on fundamental shift, projecting home sales operation will become a $20B business

estately_flip_screenshotSwiping right in the Tinder dating is an interesting and fun way to to create a connection between two people, but could a similar approach help folks find the home of their dreams?

That’s the idea behind Flip, a new app from Estately that combines the swiping gestures of Tinder with the process of searching for a new home. Like Tinder, Flip’s main interface is a set of cards that include a photo of the house in question and relevant data about the house including its list price, total square footage, number of days on the market and the number of bedrooms and bathrooms.

Users can then choose to trash listings they don’t want to see again, or save the ones that they want to keep track of. Once a user saves a house, Estately will give them notifications about price and status changes. In addition, they’ll be informed about upcoming open houses for properties that they’ve saved.

“Given the immense success of Tinder, we realized that flipping is the modern News Feed. Swipe interfaces are easy to use and intuitive – they help people quickly narrow down an overwhelming list to find their dream home,” Estately CEO Galen Ward said in a press release.

In addition to the launch of Flip, Estately also unveiled a new iPad app that brings the company’s real estate search service to Apple’s tablets. In an email to GeekWire, Ward said that a “surprising number of users were using our iPhone app blown up to huge dimensions on their iPads.”

Today’s announcements come at a time when real estate companies are all trying to use mobile apps to differentiate themselves from one another in different ways. Trulia recently launched a service that notifies prospective homebuyers when they’re close by a house that just went on the market, while Zillow recently added mobile mortgage pre-approval to its app.

The company’s apps can be downloaded for free at

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