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pethub-dogSeattle startup PetHub is gobbling up Atlanta-based, an acquisition that will push the combined company’s user base over 100,000.

Terms of the acquisition were not disclosed, and as part of the deal PetQRTag’s customers must shift to a new pet ID tag from PetHub. In March, PetHub acquired GetPetsHome — including its domain name and mailing list.

PetHub also recently scored $300,000 of a $750,000 financing round, including cash from Keiretsu members and Seattle TAGS. It had previously raised just over $3 million.

“ and PetHub share a common vision: to get animals back to their families,” said Mark Kooyman, founder of, in a press release. “PetHub has built an incredible solution and I’m excited to introduce our users to PetHub’s ever-growing approaches to keeping animals safe.” pethub-tag

The new funding will be used to support PetHub’s new Signal Tag, a $70 water-resistant tag which uses Bluetooth to notify pet owners when an animal strays. The tag also tells owners which way Fido or Rover wandered.

“Through a mobile application on your iPhone or Android device, you can also cause the tag to ‘chirp’ and flash its LED light to help in the location of your four-legged loved one, especially critical in a low visibility setting,” said PetHub founder Tom Arnold. “It’s like having a virtual fence surrounding you and your pet, with you at the center.”

In addition, PetHub is expanding its partnership with municipalities, following up on a pilot program it struck earlier this year with Regional Animal Services of King County.

In over a year, PetHub said that more than 300 lost pets have been returned to their owners using its QR-based pet tags. Nearly all of those were returned in less than 24 hours. PetHub tags start at about $10, with a premium membership costing $28 for one year or $48 for two years.

The company’s basic service is free, which includes access to a 24X7 hotline for lost pets. PetHub last year expanded in Europe, and it continues to grow its market share in the U.S.

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